BookFlow vs Fresha
'Free' software that takes 2.29% of every sale, or transparent pricing you can budget for?
The hidden cost of "free"
Fresha advertises as free, but requires you to use their payment processing at 2.29% + 20c per transaction. For most salons, this costs significantly more than a flat monthly fee.
What you actually pay
Based on salon revenue (card payments processed through the platform)
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| Scenario | Fresha | BookFlow | You Save |
|---|---|---|---|
| Solo stylist, $5k/month revenue | $114.50/month (2.29%) | $9/month | $105.50/month |
| Small salon, $15k/month revenue | $343.50/month (2.29%) | $19/month | $324.50/month |
| Medium salon, $30k/month revenue | $687/month (2.29%) | $49/month | $638/month |
| Large salon, $60k/month revenue | $1,374/month (2.29%) | $99/month | $1,275/month |
Fresha costs calculated using their standard 2.29% + 20c payment processing fee on card transactions. Actual costs may vary based on payment mix and optional add-ons.
Feature comparison
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| Feature | BookFlow | Fresha |
|---|---|---|
| Online booking | ||
| Staff calendars | 1-Unlimited by plan | Unlimited |
| SMS reminders | 50-500 included | Extra cost |
| Email notifications | ||
| Client database | ||
| Point of sale | ||
| Reporting | ||
| Mobile app | ||
| Payment processing fee | Use your own provider | 2.29% + 20c mandatory |
| Subscription fee | $9-99/month | "Free" |
| Data ownership | You own it, export anytime | Platform-dependent |
| Free data import | ||
| Australian support | Limited |
Key differences
Payment flexibility
With BookFlow, connect your Stripe account for card payments and keep full control. More payment providers coming soon. With Fresha, you must use their payment processing at 2.29% + 20c.
Predictable costs
BookFlow is a flat monthly fee you can budget for. Fresha's costs fluctuate with your revenue - busy months cost more.
Data ownership
Export your BookFlow data anytime with no restrictions. Some salon owners have reported difficulty migrating away from Fresha.
Local support
BookFlow is Australian-based with local phone and email support. Get help in your timezone from people who understand your business.
Ready for transparent pricing?
Try BookFlow free for 14 days. See exactly what you'll pay.
14 days free. No credit card required.